GROW / WORKFLOW
Turn research into a useful content brief
Gather source material, compare customer signals, shape a point of view, and prepare a reviewable brief for content production.
The problem
Content teams need reliable research and a clear angle before they create. Generic generated copy skips the work that makes content useful.
The current manual process
A strategist collects notes from customer calls, search results, internal documents, and competitor pages, then assembles a brief by hand.
The workflow
- Define the audience, question, and desired outcome.
- Gather approved company, customer, and market sources.
- Compare themes, gaps, and competing points of view.
- Draft an outline, evidence list, and distribution plan.
- Have a person review claims, positioning, and tone.
- Save the approved brief for production and reuse.
Where AI and people fit
Where AI helps
Where a human approves
Tools involved
- Docs
- Search or research sources
- Analytics
- Content calendar
Expected outcome
Better briefs with traceable evidence, less repeated research, and a reusable path from insight to distribution.
Known limitations
Research sources can be biased or stale. AI-generated angles still need an owner who understands the customer and the brand.
Run it in Operic
Start by mapping the inputs, owner, tools, authority, and finish line. Build the AI and software steps around that process, run it on real work, and prove the result before making it a repeatable system.
Build this workflow around your business.
Join the early access list and tell us what the current process looks like.